Remember when we were
children? With our fertile imagination, an empty cardboard box became anything ranging
from a battleship to a spaceship. Our brain’s right hemisphere, believed to be
the house of creativity, dominated our waking hours.
19, 2010 Newsweek articleThe Creativity Crisis explains
that a lifetime of creative accomplishments (such as books, patents,
inventions, lectures, music compositions, policies, ad campaigns, etc.) are
largely based on childhood creativity than on childhood IQ.
Our first forays into formal
education were filled with crayons, storytelling and play but as we climbed the
ladder of education, especially as we reached high school and college, our
right brain became stunted and muted, giving way to our left brain, which is
the domain of logic. Reason overpowered our then uninhibited raw imagination.
The artist Pablo Picasso is believed to have said “Every child is an artist. The
problem is how to remain an artist once we grow up.”
Said Newsweek article, which
observed that each American generation becomes more and more intelligent but less
and less creative, explains that education by memorization and limited time for
creative undertaking are among the major culprits for the creativity crisis in
the US. Surprise! Isn’t Philippine education system copy-pasted from the
This unbalanced academic conditioning
is carried into the world of work that, ironically, values creativity as a
prized quality in a worker. In 2010,
IBM’s Global CEO Study identifiedcreativity
as the topmost leadership competency. In
February 2013, the Department of Labor and Employment publicized its list of
top ten highest paying jobs in the Philippines. Art directors were on top of
Creativity at work is important. Some people, however, readily call themselves completely uncreative at
worst or lackluster at best. What is creativity, really? Is it about painting,
singing, sewing dresses, designing buildings, conceptualizing ad campaigns, or
whipping up heady recipes? If these are the only domains of creativity, then a
lot of people will join me as outcast. My drawings are limited to my doodles
during boring meetings.
Creativity is the ability to produce something that is at the same time
original and socially valued for its usefulness and/or beauty. The
ultimate goal is not to defeat the left brain but to tap into right brain-left
brain synergy – to exponentially expand potential. Face transplants, smart phones, space
exploration, seawater desalination, garbage recycling are just some results of
right brain-left brain coupling. The list of tangible and intangible examples
of creative products is endless. Life continues to get better because of
humankind’s creativity. Creativity doesn’t need to be grand. Creativity in the
littlest things can lead to breakthrough ideas and significant innovations. Whatever
your job, wherever you are located in the organization, management positively
views creativity at work.
“Kill me first before you
kill my creativity” is one of my work credos. I flourish in training,
a career that demands creativity – to produce engaging modules and
presentations, to capture the attention of the audience, to impart the
necessary lessons, and to stimulate action. Add to this the dynamism of being an
independent consultant. I serve multiple clients at the same time, each with a
different requirement and set up. I'm pumped to be creative on the fly. I also have to be creative with my marketing
and sales techniques.
We are inherently creative,
remember we once were children. But we have rusted but we can reawaken our
creativity from prolonged brain freeze. How?
1.Use Tony Buzan’s mindmapping and Edward de Bono’s Six
Thinking Hats techniques for ideation, planning and decision making. These
techniques stimulate the combined use of the left and right sides of the brain.
Both techniques can be used by an individual or a team.
2.Make full use of all your senses. For example, when
writing an article, visualize how your intended audience will likely react to
the words that you use. Make images pop in your mind.
3.Find inspiration everywhere. Be curious. Take risks. Translate
inspirations into creations, not necessarily masterpieces but things that make you
happy and are, hopefully, useful. Take up a creative hobby that is convenient
for you. Mobile phone photography, for example.
4.Simplify creativity, do not romanticize it. Don’t wait
for your Muse to descend. That often results in procrastination. Don’t over
intellectualize either. Find your flow. Do something!
5.Don’t subscribe to the self fulfilling stereotype that
creative people are moody. It’s joyless working with a creative person who is
perpetually cranky. Be EQ-adept.
6.Don’t underestimate yourself. Don’t think that
creativity is exclusively for certain types of people except you. Believe that
you are creative, expect yourself to be creative. Think of ways how you can
become productively creative in your job.
7.Ideas occur to us unscheduled. Record in real time your
ideas as notes in your mobile phone or tablet for later retrieval.
8.Creativity requires divergent
thinking (generating many unique ideas) and then convergent thinking (combining
those ideas into the best result). Suspend the habits of self judgment,
criticism and the obsession for correctness. At the initial stage of ideation,
think up crazy ideas then bring them to street-level sensibility later. Don’t
be afraid to offer your ideas. Your idea that you think is stupid may be considered
brilliant by someone else.
9.Defend your brainchildren but never fixate on them. Be
open to scrutiny, suggestion and rejection. Take feedback and critiquing as
polishing agents. Be ready to dismantle, repurpose and reassemble.
for help. Ask your creative friends for ideas, cultivate friendships with a
diversity of people and create a brain trust among them. Ask online sources.
creative thinking trainings.
practice, practice. Be persistent. Persevere. Take time but be conscious of
I'm looking for my replacement. Send your application or share this with your friends who are qualified. Thank you.
DMCI Homes is looking for aTRAINING CONSULTANTthat will handle management trainees under its Management Development Program (MDP). As part of the company’s succession planning, the MDP is composed of on-boarding, technical, behavioral, and on-the-job trainings.
* Ensures the motivation and engagement, and monitors learning and performance of management trainees who are top graduates of top universities and are being groomed for leadership positions.
* Coordinates with internal and external mentors and trainers.
* Markets the MDP to top management for internal buy-in and to top universities to stimulate interest of candidates for graduation and alumni.
* Creates MDP materials (mainly training modules and handouts)
* Conducts management and behavioral trainings to equip Management Trainees with effective work-life habits and skills.
* Provides regular updates to management.
* Bachelor’s degree in human resources, psychology or business related course. Masters degree/units are a plus.
* With at least 3 years experience in training (can perform all facets of the training cycle and with excellent platform skills) and talent management.
* With strong leadership skills (achievement orientation, communications, creativity)
Last March 18, 2013, Mr. Jesse Rebustillo, Editor in Chief of the Philippine Daily Inquirer's Working People section, invited bloggers to a meeting where two Inquirer websites were introduced.
The first one is Job Market Online (www.jobmarketonline.com), which is the online version of Working People section of PDI Sunday edition - plus more. Logos of companies that advertise job vacancies are featured in the site. These logos are hyperlinked such that a job applicant can conveniently know more about the companies by simply clicking on the logos.
During the meeting, Mr. Rebustillo reported that PDI's job ads section, which was number 2 in the past, is now number 1 - based on a Neilsen survey. He added that PDI has found a niche in advertising hard-to-fill jobs with unique titles.
I like this site because this is where my HR/career articles are posted after being published in paper. Equally important, I like the site because it makes jobhunting easy and fun as a job applicant can file an online application, be assured that what are advertised are not job scams, research companies of interest, read career articles and read feeds from the Inquirer online.
Another website is Pinoy Best Deals (www.pinoybestdeals.com), an ad site that allows advertisers to post standard ads for free. Premium packages are also available.
Mr. Rebustillo informed us that, in keeping with the Inquirer brand, the website does not accept advertisements of escort services and similarly inclined services and products. A team dedicated to this website vigilantly screens submissions to ensure that only the best deals get advertised.