Saturday, April 27, 2013

Work better, reignite your creativity

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(Published on page L6 of the Job Market-Working People section of the Philippine Daily Inquirer, April 28, 2013, Sunday)

http://www.jobmarketonline.com/blog/work-better-re-ignite-your-creativity-roel-andag




By Roel Andag

Remember when we were children? With our fertile imagination, an empty cardboard box became anything ranging from a battleship to a spaceship. Our brain’s right hemisphere, believed to be the house of creativity, dominated our waking hours.

The July 19, 2010 Newsweek article The Creativity Crisis explains that a lifetime of creative accomplishments (such as books, patents, inventions, lectures, music compositions, policies, ad campaigns, etc.) are largely based on childhood creativity than on childhood IQ.

Our first forays into formal education were filled with crayons, storytelling and play but as we climbed the ladder of education, especially as we reached high school and college, our right brain became stunted and muted, giving way to our left brain, which is the domain of logic. Reason overpowered our then uninhibited raw imagination. The artist Pablo Picasso is believed to have said “Every child is an artist. The problem is how to remain an artist once we grow up.”

Said Newsweek article, which observed that each American generation becomes more and more intelligent but less and less creative, explains that education by memorization and limited time for creative undertaking are among the major culprits for the creativity crisis in the US. Surprise! Isn’t Philippine education system copy-pasted from the American model?

This unbalanced academic conditioning is carried into the world of work that, ironically, values creativity as a prized quality in a worker. In 2010, IBM’s Global CEO Study identified creativity as the topmost leadership competency. In February 2013, the Department of Labor and Employment publicized its list of top ten highest paying jobs in the Philippines. Art directors were on top of the list.

Creativity at work is important. Some people, however, readily call themselves completely uncreative at worst or lackluster at best. What is creativity, really? Is it about painting, singing, sewing dresses, designing buildings, conceptualizing ad campaigns, or whipping up heady recipes? If these are the only domains of creativity, then a lot of people will join me as outcast. My drawings are limited to my doodles during boring meetings.

Creativity is the ability to produce something that is at the same time original and socially valued for its usefulness and/or beauty. The ultimate goal is not to defeat the left brain but to tap into right brain-left brain synergy – to exponentially expand potential. Face transplants, smart phones, space exploration, seawater desalination, garbage recycling are just some results of right brain-left brain coupling. The list of tangible and intangible examples of creative products is endless. Life continues to get better because of humankind’s creativity. Creativity doesn’t need to be grand. Creativity in the littlest things can lead to breakthrough ideas and significant innovations. Whatever your job, wherever you are located in the organization, management positively views creativity at work.

“Kill me first before you kill my creativity” is one of my work credos. I flourish in training, a career that demands creativity – to produce engaging modules and presentations, to capture the attention of the audience, to impart the necessary lessons, and to stimulate action. Add to this the dynamism of being an independent consultant. I serve multiple clients at the same time, each with a different requirement and set up. I'm pumped to be creative on the fly. I also have to be creative with my marketing and sales techniques.

We are inherently creative, remember we once were children. But we have rusted but we can reawaken our creativity from prolonged brain freeze. How?

1.      Use Tony Buzan’s mindmapping and Edward de Bono’s Six Thinking Hats techniques for ideation, planning and decision making. These techniques stimulate the combined use of the left and right sides of the brain. Both techniques can be used by an individual or a team.
2.      Make full use of all your senses. For example, when writing an article, visualize how your intended audience will likely react to the words that you use. Make images pop in your mind.
3.      Find inspiration everywhere. Be curious. Take risks. Translate inspirations into creations, not necessarily masterpieces but things that make you happy and are, hopefully, useful. Take up a creative hobby that is convenient for you. Mobile phone photography, for example.
4.      Simplify creativity, do not romanticize it. Don’t wait for your Muse to descend. That often results in procrastination. Don’t over intellectualize either. Find your flow. Do something!
5.      Don’t subscribe to the self fulfilling stereotype that creative people are moody. It’s joyless working with a creative person who is perpetually cranky. Be EQ-adept.
6.      Don’t underestimate yourself. Don’t think that creativity is exclusively for certain types of people except you. Believe that you are creative, expect yourself to be creative. Think of ways how you can become productively creative in your job.
7.      Ideas occur to us unscheduled. Record in real time your ideas as notes in your mobile phone or tablet for later retrieval.
8.      Creativity requires divergent thinking (generating many unique ideas) and then convergent thinking (combining those ideas into the best result). Suspend the habits of self judgment, criticism and the obsession for correctness. At the initial stage of ideation, think up crazy ideas then bring them to street-level sensibility later. Don’t be afraid to offer your ideas. Your idea that you think is stupid may be considered brilliant by someone else.
9.      Defend your brainchildren but never fixate on them. Be open to scrutiny, suggestion and rejection. Take feedback and critiquing as polishing agents. Be ready to dismantle, repurpose and reassemble.
10.  Ask for help. Ask your creative friends for ideas, cultivate friendships with a diversity of people and create a brain trust among them. Ask online sources.
11.  Attend creative thinking trainings.
12.  Practice, practice, practice. Be persistent. Persevere. Take time but be conscious of deadlines.

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